The project commissioned by Alain Milliat, a French House of high-end juices and beverages , required the realization of an institutional video to present and promote the brand and company. Studio Bene developed a narrative approach by drafting a script that utilized Alain Milliat’s specific brand language and integrated storytelling fundamentals, including notions of progression and challenge (akin to the « Hero’s Journey »). Part of the creative strategy was to involve other gastronomy professionals to underscore the quality of Milliat’s products, which notably led to the participation of chefs such as Anne Sophie Pic, Kei Kobayashi (3 Michelin Star), a sommelier, a mixologist, the fine food store Arostéguy, and the pastry chef Christophe Adam.
To establish the desired style and rhythm, Studio Bene employed sophisticated cinematic art possibilities that directly reflected the brand values of Exigence, Sincérité, and Considération. The visual strategy focused on precise camera work, utilizing slow, deliberate camera movements (such as smooth slider or gimbal shots) to convey the elegance and refinement of the House, contrasting with a more dynamic and contemporary rhythm in the cocktail bar sequences. The visual focus was consistently placed on the rich organoleptic quality of the fruits and the care (soin) taken in production, achieved through shallow depth of field to isolate the product and highlight textures. Close-up macro shots were utilized to emphasize the precise and sincere retranscription of the fruit, acting as the visual « conflict » or moment of truth in the Hero’s Journey narrative. The transitions between the quiet serenity of the orchards/production and the bustling environments of high-end hotels and bars established the rhythm, demonstrating the product’s journey from nature to high gastronomy.
